Marketing –Signs & Flyers, Newspaper, Internet, and Word of Mouth Part 1

When it comes to marketing your home you want to get the word out and you want maximum exposure so that you can get quick results. This means you’ll want to explore multiple marketing options instead of just selecting one. The more potential buyers you reach the quicker you’ll find your tenant-buyer and get an offer on your home.

Go Beyond Your Real Estate Agent

Most people that list their home with a real estate agent leave it entirely up to their agent to market and sell their home. In hot markets this usually works for most sellers. In down markets this means that your time on market might be substantially longer and in the end you’ll probably end up knocking your price down a few times before you get an offer. Who wants their home to sit on the market for eternity? It’s not that your agent isn’t doing their job; it’s just that you have many other homes to compete with. Even when you make your home available on a rent-to-own basis with your agent, your exposure, while better, is still limited. Not all real estate agents will do everything to market your home. This chapter is something you can discuss with them and figure out a plan together.

Maximize Exposure to get it Sold Fast

The real key to selling your rent-to-own home quickly is maximum exposure. The different marketing methods I’m going to talk about are almost all inexpensive or FREE. For the ones that cost money you’ll need to decide how much you can afford; but for all of the others, since they are free, you should make every effort to do all of them. When advertising I use the For Rent and For Sale section of www.Craigslist.org and the newspaper. Try them both out to see what works best for you.

It’s also a good idea to enlist the help of your real estate agent in these extra marketing efforts, you’ll get even more exposure that way.

Wendy’s Wisdom: I can’t emphasize enough that you should take advantage of every type of free marketing you can. This is how to get your home sold FAST!

Stay tuned for tomorrow’s Part 2 follow up on “Marketing- Signs & Flyers, Newspaper, Internet, and Word of Mouth.





This excerpt was taken from Rent-To-Sell: Your Hands-on Guide to SELL Your Home When Buyers are Scarce, Chapter 7, Pages 101-102.

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