Realtors - Finding buyers in today's market

In today's real estate market mortgage-qualified buyers can be a real challenge to find which makes it difficult for us real estate agents to make a living. In reality there are lots of would-be buyers out there right now if you are a little more creative. You see, the real hang up comes with the mortgage-qualified part. Lots of would-be buyers out there (in fact, I would say the majority) can't qualify for mortgages right now.

Most real estate agents turn these people away saying, "I'm sorry, I can't help you."

But the truth is, if you are a little bit creative, like I teach in my book Rent-to-Buy, you can turn all of those buyers into full commissions by finding them a lease option home. Not only that but you can collect buyer leads from other agents who turn away those not-mortgage-qualified buyers too!

How do I do that? I have this letter that I send out to other agents called my garbage or $500 letter. It goes something like this:

Dear Agent Name,

Have you ever had a potential buyer come into your office and not be qualified to get a mortgage? Don’t throw away their information. Refer them to us, and if we end up renting to them, we will send you $500!

So, is it a piece of garbage, or $500?

Please call us at (phone number) to get more information, but don’t throw away your potential buyers that we might be able to work with. This offer is valid until (date).

Sincerely,

Your name

Very simple and straightforward, but very powerful. Most real estate agents turn away non-mortgage qualified buyers. Get them to give them to you instead and they'll see a payout instead of a lead that is garbage.

The buyers are the gold in today's real estate market. If you are creative and help non-mortgage-qualified buyers find lease option homes you can earn a TON of money in commissions right now. For more on how to do lease options as a real estate agent and how to help buyers find homes check out my new book, Rent-to-Buy.

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