Real estate agents know of a dirty 4 letter word in real estate. They cringe whenever they hear it because it means all of their hard word, all of their advertising, all of their time will have been for nothing. They hear this horrid 4 letter word when a seller has a home that's been sitting on the market too long.
The seller grows impatient. They want their home sold and they are running out of time. That's when they call their listing agent up and say "Realtor, if you don't sell my home soon I'm going to have to RENT it!"
Rent is that dirty 4 letter word.
If you are a real estate agent you need to learn not to fear this. You can still get your full commission from this seller because now they are a prime candidate for a lease option sale. One of the biggest hurdles sellers often have to overcome with considering a lease option is the idea of having tenants in their home. But they've just told you that they are now considering just that.
Selling on a lease option is obviously not the first choice, but it sure beats losing the listing or just renting the home and not getting paid squat!
Real estate investors who are trying to find real estate agents to work with need to keep in mind that real estate's dirty 4 letter word is your key to networking with agents. Most agents don't know what to do when they hear the word "rent." You can show them how you can help both the home seller and the agent. Plus if you let the agent double dip when you find the tenant-buyer the agent is really going to appreciate you. You did all of the work finding the buyer, they come out looking like a hero, and everyone gets what they want.
Posts
No comments:
Post a Comment