When you are selling a rent-to-own or lease option home you want to maximize your exposure to prospective tenant buyers. But you want to do your best to keep that marketing cheap, especially since there is so much free marketing out there for us rent-to-own or lease option home sellers.
• Craigslist.org is one of my favorites. It’s popularity has really grown• Word of mouth• Giving flyers to human resources departments of nearby companies• Bulletin board postings at nearby grocery stores, credit unions, Laundromats, etc.• Referrals from Realtors™ or tenants
These are just a few forms of free advertising. Get creative and come up with some of your own.
For more information on finding tenant buyers see chapter 12 of my book “Investing in Real Estate with Lease Options and Subject-To Deals.”
Wendy Patton is one of the nation’s leading experts in lease option or rent-to-own real estate. She has trained thousands of real estate agents,real estate investors, home sellers and home buyers in doing lease options or rent-to-owns.
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